EDGEWOOD AVENUE

A social experience

New York City-based full-service marketing agency, Mirrorball, was founded seventeen years ago by Michael Blatter. The agency believes in “powerful emotions and lasting memories that can build or shift brand sentiment and move people at their cote”. Our team took their philosophy to heart when designing their social club.

The space was part of the vision to re-introduce one of their brands to the younger demographic. We worked with C-Will, the producer and creator of the clothing line +FRESH.i.AM+ to envision a space for a young and hip crowd to experience DJ lessons, sewing exhibitions, chef demonstrations, and even haircuts from local barbers.

The club was open 3 days a week to 21+ up locals — who were able to visit the space and get inspiration from the city’s cultural leaders.